Find out How online Casino Affiliate Programs work?

Ever since the Internet boom, casinos have slowly come to occupy a large portion of it. By 2010, there were almost 200 online casino websites trying to make their businesses across the world. And there were at least double the count of offline casinos trying to push the gambling business online. But it is true that the proliferation of online gambling has led to saturation of the market. Moreover, with the COVID scare plaguing the world, there has been an increasing gap in the field of acquiring and retaining new players. This is where the extremely important casino affiliate comes into play.

There are many reasons behind choosing to work with a casino affiliate, the least of which is getting in touch with new players or those eager to join. So, before we dive into the details on how casino affiliates work, let’s understand what it is.

What is a casino affiliate?

Needless to mention, for a casino to grow, it requires funds. But the world used to be different back in the days of on-shore casinos. Now, with the online casinos flooding the internet, finding customers who are willing to participate in the games as well as play consistently. 

Furthermore, with more and more gambling businesses venturing online, the task of finding customers becomes herculean, considering the difficult tasks of management at hand. So, the need for a casino affiliate is increasingly felt to fill the increasing gap of finding customers. It’s quite an efficient way of splitting workload on the part of online casinos.

So, how does a casino affiliate work?

Well, a casino affiliate mostly works as a website that is there to drive traffic towards the primary casino website. Casino affiliate websites work in various ingenious ways. The most common of them all include how-to guides to some of the famous card games, playing guides, tips websites, etc. Needless to say, the casino affiliate websites come with links that will redirect you to the website of the casino it is working for.

So, the logic behind this mode of marketing is, every time a casino website is visited via the referral casino affiliate, the former pays the latter.

There are many benefits of this marketing style. The major bonus of the casino behind hiring casino affiliates is a division of labour. Acquiring and retaining customers are quite important jobs to cater to, but the fact remains that administration and regulation of casino websites are even more important. What would the newly acquired customers do if they get stuck in the middle of their first payment? Yeah! This is where casino affiliates play the best bet. By taking the casino’s attention away from the retaining of customers and calculating newer strategies for the same, casino affiliates make way for better hold of website functioning, financial transactions, and customer-retaining policies at the part of the casino.

Finally, a symbiotic process between the affiliate and the casino makes an easy and smooth-running monetary transaction. Both of them live off each other, which is what makes a good deal for both the parties involved.

So, how do the strategies work?

There are many strategies involved in the functioning and relationship of casinos with their affiliates. The 3 main kinds of casino affiliates are:

• Cost Per Lead (CPL):

  This is the one-time kind of deal. Here the casino affiliate receives a commission every time a customer signs up on the main website of a casino. The job of the affiliate here is to create content that’s influencing enough for the customer to hit the sign up button on the main website. Moreover, with CPL, there is no demand at the part of the casino from the customer to spend any money. All the affiliate has to do is make the customers sign up. 

• Cost Per Acquisition (CPA):
  

  This deal, naturally, has more money involved. And as money goes up, the stakes do so too. With CPA, simply signing up a new player isn’t enough. They must make a deposit of a threshold amount and wager all or some of the money. 

• Revenue Share Programs:

  This is the costliest casino affiliate program of all. With this program in place, the total loss incurred by any customer is shared by the casino and the affiliate. However, the specific customer must have been added to the casino circle by the affiliate program in place.

Conclusion

With these strategies and programs in place, casino affiliates work in communion with the casinos and make a great deal of money. But the life of affiliates isn’t that easy. They get to meet targets and rarely do people sign up for a CPL pact. Most casino owners go for revenue-sharing or CPA models.